A privacy-first marketing attribution platform built around data ownership
AttriByte does not ask you to trade privacy for accuracy. You keep ownership of your data with export and deletion on demand, identity is built on first-party signals, and every attribution model is transparent and auditable.
What privacy-first means
Privacy as architecture, not compliance theater
Many vendors market "privacy-first" while still copying your customer data into their own cloud, relying on third-party cookies with consent banners as cover, and offering data deletion only through a support ticket. That is compliance theater: privacy language on top of a surveillance architecture.
AttriByte's privacy-first design starts at the data architecture level. The bring-your-own data warehouse (BYODW) model means your raw event data, identity records, and attribution results never leave your environment. The attribution computation runs as SQL inside your warehouse. AttriByte only receives the aggregated query results needed to render your dashboard.
First-party persistent identity removes the third-party tracking dependency entirely. B2B buyer journeys are stitched using first-party signals (form fills, login events, hashed email, CRM IDs), and you keep ownership of the resolved journey with export on demand.
Minimal data collection means AttriByte's pixel collects only the signals required to run attribution: page URL, referrer, UTM parameters, and identity signals. It does not collect page content, keystroke data, or full behavioural telemetry. The schema is documented and visible.
Six pillars
What makes AttriByte privacy-first
Each pillar addresses a different dimension of privacy: data location, identity method, collection scope, legal alignment, residency, and model transparency.
You keep ownership of your data
Connect your warehouse (Snowflake today; BigQuery, Redshift, and Postgres in early access). AttriByte ingests the data it needs into a managed, isolated, encrypted environment, computes there, and gives you export and deletion on demand — your warehouse stays the source of truth.
First-party persistent identity
Identity is built first-party and deterministic: hashed email, CRM IDs, and login events. No third-party cookies and no cross-site tracking; probabilistic device signals are used only as a consent-gated fallback, never the primary identifier. First-party by default with an opt-in cookieless mode.
Minimal data collection
AttriByte collects the touchpoint and identity signals needed to run attribution. It does not collect page content, form field values, or behavioural data beyond the signals required. Event schemas are documented and auditable.
GDPR-aligned by design
Data minimisation and purpose limitation are built into the data model, with consent gating and GPC/DNT honored. You control the lawful basis configuration and can export or delete your data at any time.
Data residency
AttriByte processes data in a managed, isolated, encrypted environment. The US region is live today; EU/UK data residency is on the Enterprise roadmap.
Six transparent attribution models
First-touch, last-touch, linear, time-decay, U-shaped, and W-shaped all run in parallel. The logic behind every model is auditable, and you can inspect, extend, or export any model output.
GDPR and data governance
Built for the DPO review, not around it
AttriByte is built to pass Data Protection Officer reviews without custom documentation or workarounds. The architecture answers the standard questions: where does personal data go, who processes it, under what lawful basis, in which region, and for how long.
AttriByte gives you clear answers: you are the data controller, AttriByte is the processor, data is handled in a managed, isolated, encrypted environment (US region today; EU/UK on the roadmap), and you can export or delete it on demand. A Data Processing Addendum for GDPR Article 28 is in progress — contact us for current status. Retention is configurable with automatic archival and deletion.
Compliance checklist
- You keep ownership of your data — export or delete on demand
- No third-party cookie-based tracking; first-party by default with an opt-in cookieless mode
- Data minimisation: only signals required for attribution are collected
- Consent management integrations via OneTrust, Cookiebot, or custom consent APIs; GPC/DNT honored
- Data subject access request workflow for access and deletion
- Configurable data retention with automatic archival and deletion
- Full event schema documentation for DPO review
- Data Processing Addendum for GDPR Article 28 in progress — contact us for current status
The difference
Privacy-first attribution vs conventional tools
Conventional attribution tools were not designed with privacy as a constraint. AttriByte was built after GDPR, after ITP, and after the third-party cookie deprecation.
Data ownership
Conventional tools
Locked in a vendor silo; little or no export, no clear deletion path
AttriByte
You keep ownership; export or delete on demand, your warehouse stays the source of truth
Identity method
Conventional tools
Third-party cookies (blocked by Safari, Firefox, and Chrome), cross-site fingerprinting
AttriByte
First-party deterministic signals: hashed email, CRM IDs, login events
Data handling
Conventional tools
Pooled in a multi-tenant vendor cloud with opaque processing
AttriByte
Processed in a managed, isolated, encrypted environment (US today; EU/UK on the roadmap)
GDPR Article 28
Conventional tools
Boilerplate DPA, often no real export or deletion controls
AttriByte
You are controller, AttriByte is processor; DPA in progress; export and deletion on demand
Model transparency
Conventional tools
Black-box attribution; results via API or dashboard only
AttriByte
Every credit traces back to the row; inspect, audit, or export any model output
Explore further
Privacy runs deeper than one feature
Cookieless identity and warehouse-native architecture are two sides of the same privacy-first design. Read the detail on each.
Attribution you can show your DPO.
First-party identity, minimal collection, GDPR-aligned. You keep ownership of your data with export and deletion on demand.