Snowflake attribution: run attribution on your Snowflake data
AttriByte connects directly to your Snowflake database and runs six attribution models on the data already living there. Your customer records never leave your environment.
Setup
Connected in four steps, no pipeline required
AttriByte reads directly from Snowflake using your existing tables. There is no ETL job to maintain, no data copy to pay for, and no additional storage.
Grant read-only access
Create a dedicated Snowflake role with SELECT on the schemas AttriByte needs. No write permissions required.
Provide connection credentials
Enter your Snowflake account identifier, warehouse, database, schema, and the role you created. Credentials are encrypted at rest with AES-256.
Map your event tables
Point AttriByte at your touchpoint, session, and conversion tables. The schema mapper handles non-standard column names automatically.
Attribution runs in Snowflake
AttriByte pushes down computation via Snowflake Partner Connect. Aggregations happen inside your warehouse; only result sets travel to the app.
Data residency
Your Snowflake data never moves
AttriByte is a bring-your-own-data-warehouse platform. When you connect your Snowflake account, the raw event data stays exactly where it is. AttriByte issues read-only SQL queries, receives aggregated result sets, and discards them after rendering the attribution report. No customer PII is stored in AttriByte infrastructure.
This matters because Snowflake tables often contain contract-sensitive revenue data, regulated PII, and proprietary product telemetry. Keeping that data in your account means your data governance and security policies remain in force without exceptions.
- Read-only Snowflake role, no write access ever
- Query results held in memory only while rendering
- Credentials encrypted AES-256 at rest, TLS 1.3 in transit
- Works with Snowflake Business Critical and VPS editions
Query path
Your Snowflake account
Event + conversion tables stay here
AttriByte attribution engine
Pushes SQL down to Snowflake compute
AttriByte app
Receives aggregated results only
Attribution models
Six models, one Snowflake query set
AttriByte runs all six attribution models simultaneously against your Snowflake touchpoint data. Switch between views without re-running pipelines or waiting for a new export.
First-touch
Full credit to the channel that first brought the buyer into your funnel.
Last-touch
Full credit to the final touchpoint before conversion.
Linear
Credit split evenly across every touchpoint in the journey.
Time-decay
More credit to touchpoints closer in time to the conversion.
U-shaped
40% first-touch, 40% last-touch, 20% distributed across the middle.
W-shaped
Weights first-touch, lead creation, and opportunity creation.
Because all models share the same underlying Snowflake event table, you can compare first-touch versus W-shaped in a single dashboard without reconciling two different data exports. Budget reallocation decisions are grounded in one version of the truth.
Real-world scenario
From Snowflake event tables to channel-level ROI in hours
A B2B SaaS company lands paid traffic, tracks product usage events, and closes deals in their CRM. All three data sets live in Snowflake: ad click events from their data pipeline, product events from Segment, and CRM syncs from Fivetran.
Before AttriByte, the marketing team exported CSVs and joined them manually in spreadsheets. Attribution was stale by the time it reached a decision-maker, and the analysis did not survive the next campaign cycle.
After connecting AttriByte to Snowflake, the team gets live W-shaped attribution on every campaign, ad set, and UTM. When a campaign goes over budget, the ops lead can pull up the AttriByte dashboard, see that organic search is driving 3x the pipeline of paid social on a W-shaped basis, and reallocate in the same meeting.
The Snowflake data was already there. AttriByte just made it actionable. See the full product and pricing to get started.
Other warehouses
AttriByte supports every major warehouse
Snowflake is one of four fully supported data warehouses. The same attribution engine works on BigQuery, Redshift, and Postgres.
BigQuery attribution
Run attribution on your Google BigQuery dataset.
Redshift attribution
Connect your Amazon Redshift cluster.
Postgres attribution
Use any Postgres-compatible database.
Learn more about the overall warehouse-native attribution approach.
FAQ
Snowflake attribution: common questions
- Does AttriByte store copies of my Snowflake data?
- No. AttriByte issues read-only SQL queries to your Snowflake account and holds aggregated result sets in memory only while rendering the report. Raw event data and PII remain exclusively in your Snowflake environment.
- What Snowflake permissions does AttriByte need?
- A read-only role with SELECT on the event, session, and conversion schemas you choose to map. No INSERT, UPDATE, DELETE, or CREATE permissions are requested.
- Which Snowflake editions are supported?
- AttriByte works with Standard, Enterprise, Business Critical, and Virtual Private Snowflake (VPS). For Business Critical and VPS, you can enforce private connectivity via Snowflake PrivateLink.
- How long does setup take?
- Most teams complete the connection, schema mapping, and first attribution report in under two hours. No data engineering work is required if your event and conversion data already live in Snowflake.
- Can I run attribution across multiple Snowflake accounts?
- Yes. The Business and Enterprise plans support multiple warehouse connections, so you can join event data from a production account with revenue data from a separate analytics account.
- What does it cost?
- AttriByte plans start at $1,200/month (Growth, 100K monthly tracked profiles). Snowflake connectivity is included on all plans. See the full pricing breakdown.
Connect your Snowflake warehouse today
Start a 14-day free trial and run attribution on your existing Snowflake data. No pipeline work required.