Snowflake attribution: run attribution on your Snowflake data
AttriByte connects to your Snowflake database with read access, ingests the events it needs into a managed, isolated environment, and runs six attribution models. You keep ownership of your data and can export or delete it anytime.
Setup
Connected in four steps, no pipeline required
AttriByte reads directly from Snowflake using your existing tables. There is no ETL job to maintain, no data copy to pay for, and no additional storage.
Grant read-only access
Create a dedicated Snowflake role with SELECT on the schemas AttriByte needs. No write permissions required.
Provide connection credentials
Enter your Snowflake account identifier, warehouse, database, schema, and the role you created. Credentials are encrypted at rest with AES-256.
Map your event tables
Point AttriByte at your touchpoint, session, and conversion tables. The schema mapper handles non-standard column names automatically.
Attribution runs in a managed environment
AttriByte ingests the events it needs and computes all six models in a managed, isolated environment. In-warehouse pushdown is on the Enterprise roadmap.
Data residency
You keep ownership of your Snowflake data
When you connect your Snowflake account, AttriByte reads the events it needs and ingests them into a managed, isolated, encrypted environment to compute your attribution. Your Snowflake account stays the source of truth, and you can export or delete your data at any time.
This matters because Snowflake tables often contain contract-sensitive revenue data, regulated PII, and proprietary product telemetry. AttriByte processes that data in an isolated environment, never pooled across customers, with full export and deletion control so your governance policies stay enforceable.
- Connect with a read-access role
- Processed in a managed, isolated environment — never pooled across customers
- Credentials encrypted AES-256 at rest, TLS in transit
- Export or delete your data on demand
Query path
Your Snowflake account
Source of truth — you keep ownership
AttriByte attribution engine
Ingests events into a managed, isolated environment
AttriByte app
Renders your attribution reports
Attribution models
Six models, one Snowflake query set
AttriByte runs all six attribution models simultaneously against your Snowflake touchpoint data. Switch between views without re-running pipelines or waiting for a new export.
First-touch
Full credit to the channel that first brought the buyer into your funnel.
Last-touch
Full credit to the final touchpoint before conversion.
Linear
Credit split evenly across every touchpoint in the journey.
Time-decay
More credit to touchpoints closer in time to the conversion.
U-shaped
40% first-touch, 40% last-touch, 20% distributed across the middle.
W-shaped
Weights first-touch, lead creation, and opportunity creation.
Because all models share the same underlying Snowflake event table, you can compare first-touch versus W-shaped in a single dashboard without reconciling two different data exports. Budget reallocation decisions are grounded in one version of the truth.
Real-world scenario
From Snowflake event tables to channel-level ROI in hours
A B2B SaaS company lands paid traffic, tracks product usage events, and closes deals in their CRM. All three data sets live in Snowflake: ad click events from their data pipeline, product events from Segment, and CRM syncs from Fivetran.
Before AttriByte, the marketing team exported CSVs and joined them manually in spreadsheets. Attribution was stale by the time it reached a decision-maker, and the analysis did not survive the next campaign cycle.
After connecting AttriByte to Snowflake, the team gets live W-shaped attribution on every campaign, ad set, and UTM. When a campaign goes over budget, the ops lead can pull up the AttriByte dashboard, see that organic search is driving 3x the pipeline of paid social on a W-shaped basis, and reallocate in the same meeting.
The Snowflake data was already there. AttriByte just made it actionable. See the full product and pricing to get started.
Other warehouses
AttriByte supports every major warehouse
Snowflake is one of four fully supported data warehouses. The same attribution engine works on BigQuery, Redshift, and Postgres.
BigQuery attribution
Run attribution on your Google BigQuery dataset.
Redshift attribution
Connect your Amazon Redshift cluster.
Postgres attribution
Use any Postgres-compatible database.
Learn more about the overall warehouse-native attribution approach.
FAQ
Snowflake attribution: common questions
- Does AttriByte store copies of my Snowflake data?
- AttriByte reads the events it needs and ingests them into a managed, isolated, encrypted environment to compute attribution. Your Snowflake account stays the source of truth, and you can export or delete your data at any time. Data is never pooled across customers.
- What Snowflake permissions does AttriByte need?
- SELECT access on the event, session, and conversion schemas you choose to map. Connect with a role scoped to read the data AttriByte needs.
- Which Snowflake editions are supported?
- AttriByte works with Standard, Enterprise, Business Critical, and Virtual Private Snowflake (VPS).
- How long does setup take?
- Most teams complete the connection, schema mapping, and first attribution report in under two hours. No data engineering work is required if your event and conversion data already live in Snowflake.
- Can I run attribution across multiple Snowflake accounts?
- Yes. The Business and Enterprise plans support multiple warehouse connections, so you can join event data from a production account with revenue data from a separate analytics account.
- What does it cost?
- AttriByte plans start at $1,200/month (Growth, 100K monthly tracked profiles). Snowflake connectivity is included on all plans. See the full pricing breakdown.
Connect your Snowflake warehouse today
Start a 14-day free trial and run attribution on your existing Snowflake data. No pipeline work required.