MARKETING MEASUREMENT, WITH THE STRUCTURE INTACT
Your marketing isn’t flat. Stop measuring it like it is.
Campaigns sit inside accounts. Ads, keywords, audiences, content, landing pages, CRM stages, and outcomes sit inside a larger system. Customers move across all of it. Most attribution tools flatten that structure into a list.
Attribyte keeps the relationships intact—so you can see where each touchpoint belongs, how branches work together, and how credit reaches revenue.
First-party data. Inspectable models. Credit conserved across the hierarchy.
Example workspace
Revenue contribution
Closed-won revenue
$128,400
Example data
Journey paths
1,284
Identity → journey → revenue
Data coverage
92%
Example workspace
Journey through hierarchy
Research preview
6+
Compare assumptions side by side.
25+
Connections to the stack you use.
First-party measurement
Your data remains the source of record.
Identity → journey → revenue
One layer across the funnel.
Built from $50M+
Founder paid-media experience.
CONNECT WHAT ALREADY WORKS
Your stack does not need another rebuild.
Bring your warehouse, ad platforms, CRM, analytics, email, product data, and offline revenue. Attribyte preserves source identifiers, stitches the journey, and writes results back through exports or API.
THE PROBLEM
Most attribution tools destroy the structure of the thing they’re measuring.
A keyword becomes a row. An ad becomes a row. A campaign becomes a row. A CRM stage becomes another row.
The sequence survives. The relationships disappear.
Every platform claims the win
The same outcome appears in multiple dashboards.
Hierarchy disappears
The touchpoint loses its surrounding relationships.
Parent and child totals mislead
Different views can look like separate outcomes.
Models disagree silently
Percentages change without exposing assumptions.
Flattened rows
A list keeps the timestamp. It does not explain the relationship.
RESEARCH PREVIEW
Attribution that understands where every touchpoint belongs.
Structure, time, and contribution stay visible as event-level credit rolls through the hierarchy.
RESEARCH PREVIEW · HIERARCHY-PRESERVING ATTRIBUTIONPreserves relationships
Parent-child, ancestor-descendant, sibling, and cross-branch relationships remain available.
Accounts for time
Structural position and journey time remain separate.
Surfaces bridge touchpoints
Events connecting otherwise distant branches can be surfaced.
Conserves credit
Rollups create no additional conversion value.
Designed to preserve information that flat event sequences discard. Validation is ongoing. This is not presented as causal proof.
ONE OUTCOME, MANY VIEWS
Roll credit up. Don’t invent revenue.
A keyword belongs to an ad group. The ad group belongs to a campaign. The campaign belongs to an account.
One outcome. Multiple views. No duplicate credit.
Observed outcome
$10,000
NO SINGLE ATTRIBUTION RELIGION
One journey can produce seven different answers.
That is not automatically a bug. Each model makes a different assumption. Attribyte compares the answers side by side and lets you inspect why.
Example data
Hierarchy-preserving
Where it belonged, when it happened, and how it connected
Favors
Structural and temporal contribution
Limitation
Research preview; requires hierarchy data
Output
34%
Example data
FROM IMPRESSION TO CLOSED-WON
Stop rebuilding the same funnel in six dashboards.
See pipeline influenced, revenue attributed, cost per opportunity, closed-won revenue, journey structure, channel contribution, model disagreement, and data coverage.
Revenue overview
Q2 2026 · refreshed 2 min ago
Attr. pipeline
$2.4M
▲ +18.2% vs prev
Closed-won
$612K
▲ +24.0% vs prev
Cost per opp.
$1,840
▲ −12.4% vs prev
Avg journey
7.2 touches
▲ +0.4 vs prev
Attributed revenue by channel
Last 12 months · U-shaped model
Top journey · Acme Corp · Closed-won $84,000
4 touches · 37 days
Apr 02
32% credit
Apr 14
22% credit
Apr 28
11% credit
May 09
35% credit
ASK THE QUESTION BEHIND THE DASHBOARD
Ask anything. Get the chart, the journey, and the evidence.
Attribyte links the answer back to charts, journeys, model outputs, and source data.
AI analyst · Example workspace
Which touchpoints connected paid media to closed revenue?
Source journey
WHY WE BUILT IT
We spent more than $50M on paid media. Attribution still felt like an argument.
Every platform claimed the conversion. Every dashboard told a different story. So we built the measurement system we wanted: one that preserves structure, compares models, and lets the operator open the evidence.
No mystery score. No invented certainty. No request to “just trust the AI.”
See the structure behind the revenue.
Your campaigns do not operate alone. Your customers do not move in straight lines. Your measurement system should not flatten either one.